How To Identify Your Target Market
Smart ways to build an audience that builds your business
Jay Sherer

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Course Category

Fiction Marketing
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How To Identify Your Target Market

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INR. 599
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About the course

If you’re a fiction writer (e.g., novelist, aspiring writer, screenwriter, etc.) who’s struggling to find an audience, then this course is perfect for you! This is just the first course in a series of courses dedicated to helping beginner and intermediate fiction writers! Whether you’re trying to self-publish a novel or looking to build an audience for a future story still in development (e.g., novel, short film, video game, etc.), this course is designed to help you get there by helping you identify your target market.

About the course instructor:

In 2020, Jay’s Sherer’s time travel novel TIMESLINGERS (co-written by Nathan Scheck) hit Top Seller status on Amazon. A Writer’s Digest judge commented that TIMESLINGERS was: “…one of those trailblazing pieces of work that will eventually have plenty of copycats, giving it a place in literary history.”  Jay’s second novel is a weird western titled Death of a Bounty Hunter was a semifinalist in Screencraft’s Cinematic Book Competition. Jay also founded a tech startup and ran a successful entrepreneurship program at a university in Southern California. You can hear Jay break down how to write and produce your own science fiction and fantasy stories on the Art of Storytelling – The Story Geeks YouTube channel and The Story Geeks podcast. In 2016, Jay wrote and produced (alongside co-writer and director, Ben Anklam and co-writer and co-producer, Nathan Scheck) Star Wars: Rivals.

Straight from the instructor:

“If you want more people to engage with your fiction and purchase it, then this course is designed for you. I used these principles (the same principles used by tech startup founders) to find an avid audience for my time travel novel, TIMESLINGERS, which went on to be an Amazon Best Seller. And I can teach you how to use these same techniques to build a story that your audience will love (and buy).” 

Who is this for?

  • Anyone who wants to learn how to identify the right audience
  • Writers who wish to build an audience for their current and future work
  • Someone who wishes to inspire like-minded people with his work
  • Writers who want to boost and establish their brand in the market

What will you learn?

  • How to identify your target audience to boost your sales
  • How to Build an avid audience in the world of fiction writing
  • How to clearly identify the characteristics of your avid audience

Writing made easier with Pencil Masterclass

If you’re a writer who’s just starting out, or if you’re an intermediate writer who wants to build a bigger audience, this program will help you do just that! Join this course and learn how to find, build, and write for an avid audience. Let’s take the very first step to long-term success!


  • 30+ Informative videos by the instructor
  • Downloadable workbooks & resources
  • Optional assignments for practice sessions
  • Life-time access to content available on this course

Sign up today and start learning!

5-star testimonials:

“I loved that you could download the packets onto the computer. Very nice. This had a lot of really good information in it about how to find your avid audience. (Which you need to do when you want to start marketing.) It also helps you discover stuff about yourself, which is always nice. If you want to start publishing your own books, this is a must-have course.”

– Janessa